Casinos.co.uk: Casino News Archive
Tuesday 29th April 2008
PaddyPower Advert Axed After Over Sexual Prowess Claims
New legislation in England has been exercised after an advert in the London Times had to be axed after it portrayed gambling as being a way to improve your sexual prowess.
The Advertising Standards Authority (ASA) had the advert pulled after Irish online casino firm Paddy Power linked gambling to “seduction, sexual success and enhanced attractiveness.”
Accorind to reports on the Reuters website:
“The advert, published in the Times, featured a dwarf in a limousine flanked by two beautiful women, smoking a cigar and holding up a champagne glass. A strapline accompanying the advert said: “Who says you can’t make money being short?”
The ASA, in a separate ruling, also criticised a gambling television advertisement campaign that featured “slapstick, juvenile humour that was likely to appeal to children”. The Intercasino campaign also featured dwarves, this time undertaking “Jackass-style” stunts including rolling down hills in dice outfits and sliding down bell-ropes dressed as fruit-machine cherries.”
The campaigns are the first to have been banned since the new legislation came into effect late last year.
Source:OnlineCasinoNews
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