Casinos.co.uk: Casino News Archive
Thursday 11th March 2004
Net Entertainment Courts the Spanish Speaking Gamer
Net Entertainment has announced its intention to become the number one software provider for the Spanish speaking iGaming market, by launching the first ever Spanish only package, going live this week at www.Apuestas.com.
Net Entertainment feels that the Spanish speaking market has been somewhat under-serviced until now – a vast of an oversight considering it has more native speakers around the world than English, with a potential customer base spreading throughout Europe and the American continent. And so the new package will include a complete promotional program of bonuses, tournaments, competitions and giveaways as well as an ‘aggressive affiliate recruitment and marketing campaign in an effort to build its customer base, branding and loyalty.’
Pontus Lindwall, CEO of Net Entertainment said: “Our goal is that Apuestas shall become the casino of choice amongst players from Spain, Latin America and Spanish speakers in North America and the rest of the world and we feel we can do this by offering a world class gaming experience through the Apuestas.com online casino.”
Martin Martinez, newly appointed Manager of Apuestas added, “Apuestas.com means Bets.com in Spanish and we saw a huge potential to support and build our brand by becoming the first Internet casino to be totally dedicated to the Spanish speaking gambler.”
Source:OnlineCasinoNews
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