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Friday 5th March 2004

Boss Media delivers iGaming system to Bowman International

On October 15, 2003, Boss Media announced that it had sold a casino system to a well-established betting company. For competitive reasons, the customer requested to remain anonymous at that time. Boss Media can now announce that

an Internet casino system has recently been delivered to Bowman International - a company that started in 1985 as a telephone betting service.

Software from Boss Media has replaced Bowman's earlier casino software on www.bowmans.com. The new Internet casino, which is available as a downloadable application or a browser-based application, has been integrated with Bowman's own existing payment system. This integration

allow Bowman's customers to continue to use their existing wagering accounts to participate in the new casino games. This type of integration has proven to be a winning concept.

'Bowmans has a large and loyal base of playing customers and a sound knowledge of the betting industry. With the launch of this casino, Boss Media wins a greater share of the market within the important sportsbook segment,' says Boss Media's marketing and sales director, Robert Skogh.

For additional information please contact:

Peter Bertilsson

President and CEO

Boss Media AB (publ)

Telephone: +46 (0)470 70 30 01 or +46 (0)709 93 25 54

E-mail: pbe@bossmedia.se

The Group Boss Media AB (publ) is one of the world's leading suppliers of systems for digitally distributed gaming entertainment. Boss Media develops gaming solutions for distribution channels such as PCs, video lottery terminal systems, mobile phones, PDAs and digital TV. Licensees are offered a customized gaming system, an integrated payment system as well as related services. The Boss Media-share is listed on the Stockholm Stock Exchange's

O-list. More information about Boss Media can be viewed on the company's website http://www.bossmedia.se.




Source:OnlineCasinoNews



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