Casinos.co.uk: Casino News Archive
Thursday 5th May 2005
Your Mother’s Money Machine
In the first survey of its kind, online casino Slotland.com has released the number of working mothers who gamble on the internet. Having released last year that 60% of its players were women, Slotland’s data investigation team undertook a customer survey to find out exactly what its female players were doing when they were away from the slot machines.
The study found that a majority of its female gamblers (37%) did indeed have children, and that 18% of them were working as well as raising children under the age of 18. The study also concluded that the times that mothers play online coincide with the times children are at school, or have gone to bed. “There are clear spikes in traffic, geographically segmented, during the hours children spend time in school. We have always suspected that this was a time when housewives had a spare 45 minutes to gamble online, and this study confirms our suspicions,” said Hannah Morante spokesperson of Slotland.
Working mothers however demonstrate a different pattern of play from housewives. They tend to play late in the evenings, after their children have been put to bed. “I usually play for a few hours after my two boys have gone to bed,” said one working mother and Slotland player.
In celebration of its newly discovered mothers, Slotland.com is offering special cash bonuses and gifts to players over the North American Mother’s Day weekend. “Once you identify your audience, the data is useless unless you do something with it,” continues Morante. “So we have decided to reward one of our biggest player groups (mothers) by offering them extra rewards on this Mother’s Day weekend.”
Sign up to Slotland's newsletter to receive more details about this weekend’s Mother’s Day promotion.
Source:OnlineCasinoNews
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