Casinos.co.uk: Casino News Archive
Monday 10th October 2005
Washing Out the Blue-Rinse with Bingo Boogie
In an attempt to strike back at the male dominated world of online gambling and change the staid face of bingo, Jackpot Gaming announced the launch of its new bingo web site, BingoBoogie.co.uk. Hoping to fill the gap between the traditional blue-rinse bingo halls and the savvy female professional, BingoBoogie.co.uk is designed to appeal to a young funky female audience.
Offering two 90 ball bingo rooms as well as complimentary games including Blackjack, Slots and Video Poker the site is set for ‘the next gold rush’ in online gaming.
Founded by two former directors of Elektronik Media Services, a London-based casino marketing services company, Jackpot Gaming aims to make Bingo Boogie the definitive destination for the 18-55 working professional female which has been ignored to date by the burgeoning online gambling market, namely poker.
“Bingo is unlike other forms of online gambling - the audience is vastly different and so is what they are looking for. We believe a successful bingo site needs to be unique and combine having fun with low stakes, game education, good chat rooms and lots of prizes,” explained Sarah-Jane Connors, Director of Marketing at Jackpot Gaming Limited.
“There is no doubt that the online Bingo sector in the UK is set to sky rocket over the next two years and, in terms of customer acquisitions, may even outstrip poker. Bingo Boogie has the opportunity to be the young female equivalent to the more male-orientated sites like PartyPoker and ParadisePoker – now it’s time for the girls to get lucky!”
Source:OnlineCasinoNews
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