Casinos.co.uk: Casino News Archive
Tuesday 1st November 2005
Online casino brand to be splashed over televised poker tour
The Heartland Poker Tour, a televised poker series, has signed a deal with Las Vegas From Home.com Entertainment Inc., owners of online casino actionpoker.com, giving LVFH Exclusive Title Sponsorship to the tour for 52 weeks.
The poker tour, which takes place throughout numerous casinos throughout the Midwest United States, is televised weekly. LVFH’s online casino, actionpoker.com, gives its players the opportunity to buy in or qualify for entry to the tour, while actionpoker.com’s brand will be visible throughout the show.
Jake Kalpakian, Action Poker’s President and CEO, says; “We are thrilled at being the Exclusive Title Sponsor for the HPT. It's another strategic component in our overall plan to market our ActionPoker brand and become more visible in the United States.”
Source:OnlineCasinoNews
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