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SportsDirect launches new publication in Las Vegas and Reno


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Thursday 27th October 2005
SportsDirect has announced the official launch of Covers Betting Stats Weekly, a weekly journal of statistics and analysis on the games that matter to bettors. The publication is available free of charge in nearly 50 Las Vegas and Reno casinos and sportsbooks. With a weekly circulation size of 10,000 copies each issue is distributed to the participating sportsbooks on Thursday mornings.


Covers Betting Stats Weekly is a print-based spin-off of Covers.com, one of the largest sports gaming information sites on the Internet. It features detailed match-ups on upcoming games, offense versus defense statistics, future schedules and previous results.


Rob Begg, SportsDirect VP of Marketing, said: 'Covers Betting Stats Weekly brings the content of Covers.com into the hands of our customers where and when they want it. It gives our readers a useful tool to use while wagering in Las Vegas and Reno where they may not have the luxury of Internet access. Taking our great online content to print is a logical step for us.'




Source: OnlineCasinoNews

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