Casinos.co.uk: Casino News Archive
Tuesday 20th July 2004
Rock Star Poker Hits Vegas
Clear Channel Entertainment is offering poker fans the opportunity to play their favourite rock stars in the first ever Vegas Rock Star Poker Tournament and Sweepstakes. Clear Channel has go together with the Las Vegas Convention and Visitors Authority to organise the event which is due to be held on August 26th to 28th at the Palms Casino Resort.
Dave Navarro (Red Hot Chilli Peppers, Jane’s Addiction), Tommy Lee (Motley Crue) and John Rzeznik (Goo Goo Dolls) are headlining the one off event. Winners will be chosen from registrations at the tournament's official Web site www.vegasrockstarpoker.com and from winners of radio promotions in New York, Chicago, Houston, Phoenix, Los Angeles and San Francisco. The top prize is $10,000.
'Las Vegas excels in offering one-of-a-kind experiences and Clear Channel Entertainment Properties understood our interest in implementing nontraditional marketing tactics,' said Terry Jicinsky, senior vice president, marketing, LVCVA. 'Clear Channel's creativity, live entertainment expertise and access to top talent combined to deliver an innovative and memorable program for Vegas.'
'Las Vegas sets a high bar for both excitement and originality,' said Bruce Eskowitz, president of Clear Channel Entertainment Properties. 'The LVCVA's clear view of the target promotions markets and the generosity of the Palms Hotel helped us assemble a strong mix of promotional vehicles to achieve their marketing objectives.'
Source:OnlineCasinoNews
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