Casinos.co.uk: Casino News Archive
Tuesday 6th July 2004
Launch of new casino.co.uk website
Gaming Corporation plc, 'Gaming Corp', the owner of the UK’s number 1 casino portal, www.casino.co.uk has today launched a new and improved portal site after months of development and advice following the acquisition of Eyeconomy.
The new look site provides greater usability, additional content and increased revenue opportunities through new supplier partnerships.
Gaming Corporation has partnered with Overture, the leading paid for placement search engine to power the new Top 5 Casinos listings and web search tool.
Commenting on the launch, Justin Drummond, Chief Executive said “The new site is fast loading, scalable and has been designed to accommodate the rapid growth of Casino.co.uk”. We are very pleased to be working with Overture to provide content for some of the key areas of the website and are confident that this will prove to be an excellent source of additional revenue”.
Casino.co.uk recently changed to a cost per click revenue model that allows performance based advertising campaigns; this combined with an advanced campaign management tool allows advertisers to optimise their campaigns as well as monitor their activity rate. The new commercial model is proving a success amongst current advertisers and provides far greater accountability.
The introduction of the new Poker and Bingo areas on Casino.co.uk highlights the key contribution these games are making to the online gaming industry and provides targeted advertising for those operators expanding their product range.
Gaming Corporation continues to actively market the online casino portal both on and offline and has seen an increased growth in traffic in recent months. Casino.co.uk now generates over 300,000 unique visitors' per month.
For further information contact:
Justin Drummond, Chief Executive
Gaming Corporation plc
Tel 020 7329 4300
Damion Greef, Communications Director
Gaming Corporation plc
Tel 07736 381 030
Source:OnlineCasinoNews
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