Casinos.co.uk: Casino News Archive
Monday 20th February 2006
Yosemite Sam Strikes Online Gold at 49erCasino.com
Red Giant Ltd. and Warner Bros. Online have entered into an innovative digital licensing agreement that includes integrating the infamous 'Yosemite Sam' as the primary branding and promotional host for the online gaming site 49erCasino.
The 49erCasino brand is a 'western themed' online casino based on the gold rush era of the mid 1800's, when thousands of people from all over the world came to California in hopes of discovering gold, and were labelled '49ers'.
Robert Szmigiel, 49erCasino Brand Manager said, “We felt the Yosemite Sam character was a perfect fit for our 49erCasino brand because of his popular western style personality, history and world-wide demographic appeal. We'll be using Yosemite Sam as the lead character -- infusing his likeness, his voice and his unique personality throughout the site and all its offerings. We're pleased that Yosemite Sam will figure prominently in the strategic promotion of our brand worldwide. Red Giant has always been selective in choosing its business partners and we are extremely pleased with the opportunity to work with Warner Bros. Online. We are confident that this collaboration and the 'Yosemite Sam' character brand will facilitate the successful expansion of 49erCasino and capture a significant segment of the explosive growth in online gaming internationally.”
Source:OnlineCasinoNews
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