Casinos.co.uk: Casino News Archive
Wednesday 2nd June 2004
Las Vegas From Home and Badlands Strategic Partnership
Las Vegas from Home.com Entertainment Inc through its wholly owned Antiguan subsidiary, Action Poker Gaming Inc., has announced that it has helped Betbadlands.com to launch bandlandspoker.com. The company says the deal is part of a wider strategic strategy to expand its market to online sportsbook customers. A spokesperson explained: On-line sportsbook customers are a high affinity group as they are often poker players, have the necessary on-line connection, and have already established real money accounts to do on-line transactions.
Lee Bowman, General Manager at Badlands added: 'We are excited to offer our customers a Badlands site to play poker. The ongoing rise in the popularity of poker has fueled demand for such services, and Badlands continues to deliver what our customers want.'
'We are pleased to be able to host a site that is marketed directly to the sportsbook community,' states Jake Kalpakian, President and C.E.O of Las Vegas. 'This community's interest in and readiness to adopt on-line gaming as an extension of their current on-line activities makes it a natural next step for services we market.'
Source:OnlineCasinoNews
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