Casinos.co.uk: Casino News Archive
Monday 26th March 2007
CEO Poker Launches New Campaign
CEO Poker has launched a Flash online marketing campaign to promote the 2007 CEO Poker Tournament which is to be hosted by the Trump Taj Mahal Casino Resort in New Jersey from 19 to 25 May 2007.
'Using eye-catching Flash with background music is a great way to convey to poker players our unique brand and event,' said William Peraza, head honcho at CEOPoker. 'Poker players are not used to receiving unique Flash driven advertisements for poker events, giving us a marketing edge.'
The Flash advert, which depicts a variety of images of executives playing poker with details about the Trump Taj event set to music, will be sent to over 100,000 registered poker players nationwide and will be placed on the CEOPoker website.
Additional Flash campaigns will continue through out 2007, with a new series of Flash “e-vites” created to promote the CEOpoker tour events in Las Vegas later in the year.
'We are a unique poker tournament company that caters to an executive audience that is used to out-of-the-box marketing promotions,' says Peraza. 'This is a year for growth in the poker tournament industry with the troubles of the online poker world and the fastest way to grow is with unique marketing campaigns that portray the CEOpoker brand energy.'
Source:OnlineCasinoNews
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