Casinos.co.uk: Casino News Archive
Wednesday 4th July 2007
Betfair Nets WSOP Europe Sponsorship
Betfair.com has announced that it has been chosen as the “Presenting Sponsor” of the World Series of Poker (WSOP) Europe until 2011, and has signed a letter of intent on the deal with WSOP’s parent company, Harrah's Entertainment.
The first WSOP Europe will take place in London from September 6 to September 16, the first time the event has taken place outside of Las Vegas, and will be staged by three casinos managed by London Clubs International – Fifty, in St James’s; The Casino at the Empire, Leicester Square; and The Sportsman, on Marble Arch.
“This is an historic deal for us,” said David Yu, Chief Executive Officer of Betfair. “To present the WSOP, with its 38-year tradition, on its first venture into Europe is a great honour. Betfair is renowned for its ground-breaking moves in the world of fixed-odds sports betting. This deal puts Betfair alongside the most important brand in offline poker, and bonds us with Harrah’s Entertainment, the largest casino operator in the world.”
Source:OnlineCasinoNews
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