Casinos.co.uk: Casino News Archive
Monday 11th October 2004
Profitable Play Appoint New Online Marketing Manager
Online gaming specialists Profitable Play, owners and operators of top instant-win gaming site Jackpotjoy.com, have appointed Miranda Ryder to the new position of Online Marketing Manager.
Ryder will be taking control of a multi-million pound budget to promote the company’s portfolio of online gambling brands, including two forthcoming brand launches.
Ryder’s brief is to promote these brands initially in the UK, through a mix of online advertising, e-CRM, and in the longer-term, print advertising. Ryder will also be responsible for an overseas roll-out due later this year.
Prior to her move to Profitable Play, Miranda was Marketing Manager at Ads Dot Com, where she led the redesign and marketing of InterCasino.com. She has also worked as Head of Digital Media for direct response ad agency The Response Team, where she worked on campaigns for Vegas Red, Oxfam and Accident Advice Helpline.
Miranda Ryder said of her new role:
“I’m very excited to be working with Profitable Play, as they are the only established gaming brand in the UK who own their own software, Jackpotjoy.com, the flagship brand, is already well-established and trusted in the UK, my brief is to broaden and diversify the reach and market share.
We’ve also got two dynamic new brands to launch in the UK and overseas so I’m prepared for the challenge ahead.”
For images or more information about Miranda Ryder or Profitable Play and
Jackpotjoy.com, please contact Steve Bustin at Vada Media on 01273 606484 or
steve@vadamedia.co.uk
Source:OnlineCasinoNews
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